Fall 2020 • Product Strategy, UI/UX, Human Factors
Downtown Ithaca Alliance: Parking Pay Station Redesign
Objective: Create a more seamless, user-friendly parking pay station.
Deliverable: Product + Intervention Proposal
Timeline: Sept - Dec 2020
The Task
Our group was tasked with answering the question: How might we relieve the downtown parking experience?
Goal: Assess and redesign the Ithaca parking pay station experience
Client: Downtown Ithaca Alliance
Field Research
Our first step was to learn about the present parking pay station experience. So, we went downtown and conducted usability testing through cognitive walk throughs and semi-structured one-on-one interviews (users ranged between the ages of 22-75).
Analysis
Upon conducting research, we decided to narrow in and focus on two aspects of human factors: physical and cognitive ergonomics.
Almost immediately, most if not all users were faced with anthropometric obstacles. There was frequent squinting at or hunching down to the screen because of the both the height and the size of the text and the screen. And, given the context of COVID, we wanted to address the necessity of maintaining cleanliness.
Users persistently struggled with memory-related interactions, such as remembering their license plate number or to get their receipt. Additionally, the interactions with the machine were fragmented and disordered as the prompts and button/label choices were often unclear, which made people extremely hesitant about how to proceed.
Ideation + Prototyping
We identified that two main issues were physical form and interface. Our design solution aimed to create a synergy by combining a better physical form and user interface (based on the human design factors of cognitive ergonomics and physical ergonomics).
We first tackled the digital interface using Figma.
Low Fidelity Wireframing
High Fidelity Prototyping
Purchasing a ticket
Adding time to a ticket
We then tackled the physical form by creating a cardboard prototype for usability testing.
Usability Testing
We then tested our cardboard prototype with the high fidelity interface. The cognitive walkthrough tasks including (1) purchasing a ticket with card, and (2) adding time to a ticket with cash.
Final Prototype
High Fidelity Interface: Before + After
User Scenario